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About Us

Meet the Founder

Dr Susanne Friese

The founder of Qeludra is a highly accomplished and experienced professional in the field of qualitative research. She has established herself as a prominent figure in the qualitative research community.

Driven by a strong sense of purpose, Susanne also strives to contribute to the advancement of the field. She stays abreast of the latest technologies and methodologies, incorporating them into Qeludra's services to provide clients with cutting-edge solutions.

She has been a witness and active participant in this development of computer-assisted qualitative data analysis software (QDAS) for over 30 years. With AI as a new player, she firmly believes that we stand on the brink of a paradigm shift:

"We now have the chance to start something new, to begin a new era by creating anew genre of software that revolutionizes the & "how to" aspect of analysing data."

More about Dr Susanne

Technical Co-Founder

Munib Ali

"It was the summer of 2014 when I first arrived in the Netherlands - a world unknown to me at that time. While studying at the Rotterdam School of Management, Erasmus, I quickly started noticing how truly advance the advanced economies have become, especially in comparison to the developing nations - where I originate from.

It became apparent rather quickly that technological enablement sits at the core of these advancements and if I were to bridge the growing gap between the developed and developing nations, it must have its roots deeply embedded in technology.

From there and then I became actively involved in the startup ecosystem of the Netherlands, helping a number of startups with their product development and scalability.

With the emergence of AI, my goal with LUDRA is to ensure that our transformative technology is easily accessible in all parts of the world, leaving no one at a disadvantage."

More about

Technical Co-Founder

Munib Ali

"It was the summer of 2014 when I first arrived in the Netherlands - a world unknown to me at that time. While studying at the Rotterdam School of Management, Erasmus, I quickly started noticing how truly advance the advanced economies have become, especially in comparison to the developing nations - where I originate from.

It became apparent rather quickly that technological enablement sits at the core of these advancements and if I were to bridge the growing gap between the developed and developing nations, it must have its roots deeply embedded in technology.

From there and then I became actively involved in the startup ecosystem of the Netherlands, helping a number of startups with their product development and scalability.

With the emergence of AI, my goal with LUDRA is to ensure that our transformative technology is easily accessible in all parts of the world, leaving no one at a disadvantage."

More about

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Become a Member of the Qualitative Insights Hub

As we eagerly anticipate the launch of LUDRA, our revolutionary AI-powered tool for qualitative data analysis, our community serves as a dynamic gathering space for researchers, scholars, and anyone interested in and eager to learn about advancing the field of qualitative inquiry with cutting-edge AI applications.

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