Keynotes and Inspirational Talks

Invite Dr. Susanne Friese as a Keynote Speaker onAI in the Research Process

Dr. Susanne Friese delivers captivating keynotes and inspirational talks on the transformative role of AI in the research process.

As a thought leader in qualitative analysis, she explores how AI enhances every stage—from generating ideas and formulating research questions to data collection, analysis, and reporting.

Her talks inspire researchers and professionals alike to embrace innovative tools and methodologies with confidence and rigor.

Dr. Susanne Friese brings clarity and confidence to the evolving world of AI and qualitative research. With her deep expertise and engaging style, she addresses the challenges many face today:

Feeling overwhelmed by constant AI advancements.
Concerns about data security and ethical implications.
The pressing need to understand AI as it becomes an integral part of research and professional practice.

Through her keynotes and inspirational talks, Dr. Friese demystifies AI, offering practical insights and actionable strategies. Audiences leave equipped to embrace AI responsibly and effectively, turning uncertainty into opportunity.

Recent Keynotes and Presentations include

Webinar: When AI helps and when it does not: Orientation for Qualitative Evaluation. European Evaluation Society, December 10, 2025

Seminar: From Coding to Conversation: How AI Is Reshaping Qualitative Analysis. John Hopkins University, December 8, 2025

Workshop: Künstliche Intelligenz in der qualitativen Forschung: Verstehen und Anwenden. Katholischen Universität Eichstätt-Ingolstadt. November 20-21, 2025

Online Presentation: Working with GenAI in ResearchWhat You Actually Need to Know. Rutgers Robert Wood Johnson Medical School, November 18, 2025.

Methodenwoche der GGG, Georg-August University Göttingen: Workshop: Generative AI for Qualitative Research, October 5 - 8, 225

Panel: Künstliche Intelligenz in der Evaluation: Wie positioniert sich die Fachcommunity? Jahrestagung der DeGEval, Saarbrücken, September 19, 2025

Lehrauftrag: Künstliche Intelligenz in der qualitativen Forschung. Universität Zürich, September 2025.

Online Paneldiscussion: Exploring the opportunities, challenges, and ethical considerations of using GenAI in qualitative research within innovation studies. EURAM Innovation SIG Talent & Early Career Development Program. June 6, 11-12:30 CEST.

Gastveranstaltung: Generative KI – (K)ein Werkzeug für die qualitative Forschung? Universität Osnabrück. June 2025.

Erasmus Science Sofa: Qualitative Data Analysis with AI - To Code or Not to Code. Erasmus University Rotterdam. 22 May, 2025

CareerPlus 1: Harnessing AI in Research: Opportunities, Ethics, and Practical Insights, May 7th 2025, 12:00-14:00, Online. University of Heidelberg

Keynote: KI in der Qualitative Forschung. Evangelische Hochschule Berlin (EHB). Berliner Hochschulnetzwerk Digitale Lehre. February 13, 2025.

Panel: The process of QDA in the era of Generative AI. World Congress on Qualtiative Research, February 11, 2025

Master Class: Conversational Analysis with AI – Exploring a New Methodology through Interactive Dialogue, University of Warsaw, Poland. November 2024.

Navigating Ethical Challenges in Qualitative Research – Leveraging AI Responsibly, Lumivero Webinar Series. (Recording available in the Past Webinars section.) November 2024.I

Impulsvortrag: Forschen mit künstlicher Intelligenz, DVS-Nachwuchsworkshop, University of Braunschweig, Germany. September 2024.

Keynote: Künstliche Intelligenz in der qualitativen Forschung – ein neuer Horizont, Schweizer Methodenfestival, St. Gallen, Switzerland. September 2024.

QRCA AI Days – The Great Unlearning, Online. July 2024.

Vortrag: Qualitative Analyse mit generativer KI: Potentiale, Herausforderungen und Datenschutz. Tagung: KI und Demokratieförderung. Mai 2024.

Lecture: KI in der qualitativen Sozialforschung – Neue Horizonte und Werkzeuge, University of Bielefeld, Germany. Mai 2024.

Fireside Chat: Einsatz generativer KI in der qualitativen Forschung – Chancen und Herausforderungen, University of Wuppertal, Germany.

Keynote: Advancing Qualitative Methods with AI – Potential, Challenges, and Ethical Implications, WU Vienna, Austria. May 2024.

Panel Discussion: Qualitative Research and Artificial Intelligence: Questions For Qualitative Data Analysis Software Publishers. 20th International Congress of Qualitative Inquiry. IL, USA. April 2024.

Keynote 10th anniversary of the Methods Competence Center at the University of Graz: KI in der Qualitativen Forschung. Austria. Apirl 2024.

Seminar: Qualitative Forschung mit Künstlicher Intelligenz? Qualitative Methodengespräche. LMU, Institut für Soziolgie. Germany. December 2023.

Contact us to book Dr. Friese for your event!

To invite Dr. Susanne Friese for a keynote speech or presentation, click the link below to set up a meeting. Discover how her expertise can elevate your event and inspire your audience.

Learn more about AI-assisted qualitative research:

Book a workshop

Master AI-powered tools for your research
Enhance your interviewing and moderating skills in this new world with AI assistance all around.

Under the guidance of Dr. Susanne Friese, a revered figure with over 30 years in the field, you will navigate the complexities of AI in research and perfect your approach to qualitative interviews and focus group moderation.