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Data Privacy and Confidentiality Agreements As AI technology, particularly generative AI, becomes more prevalent in research practices, understanding and addressing its ethical implications is crucial. This three-part series will explore the landscape of ethical research, initially setting a foundation by examining general standards....
Read MoreWhen discussing the application of AI in qualitative research, the conversation invariably gravitates towards two pivotal concerns: bias and ethics. For some researchers, these concerns are deal-breakers, effectively ruling out the use of AI. For others, they introduce a level of discomfort and uncertainty, leading to reluctance in adopting AI...
Read MoreI recently was given the opportunity to try out StorySurvey. StorySurvey is a platform for designing and delivering online interviews led by an AI interviewer. Possible use cases for StorySurvey are: Opinion research with hundreds of anonymous contributors, where interviews are conducted at regular
Read More...when analysing qualitative data You may have come across chatbots like ChatGPT or Bard, which are known to sometimes generate imaginative responses, a phenomenon often referred to as "hallucination." This, for instance, occurs if the chatbot faces a prompt that is not well-represented in its training data. Despite being powered by complex...
Read MoreYou may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence that he actually said it. The essence of the quote is that true innovation goes beyond customer input. While customer input is generally important for product development,...
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