Coding

AI

How AI Understands Qualitative Research: Conversations from Inside the AI Mind

Susanne Friese, June 11 2025

How AI Understands Qualitative Research: Conversations from Inside the AI Mind is a series of thought-provoking articles where I engage in dialogue with a chatbot to explore the nuances of qualitative research—particularly the process of data analysis. The goal is to uncover how a large language model (LLM) “thinks” when it analyzes data and...

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AI

Life without Coding in Qualitative Analysis

Susanne Friese, December 20 2023

Does Generative AI Fulfill This Dream? By Dr. Susanne Friese Coding is one of the most established practices in qualitative research—yet also one of the most debated. For decades, it has been considered the backbone of rigorous qualitative analysis, allowing us to systematically organize, retrieve, and interpret large volumes of unstructured...

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