How AI Understands Qualitative Research: Conversations from Inside the AI Mind is a series of thought-provoking articles where I engage in dialogue with a chatbot to explore the nuances of qualitative research—particularly the process of data analysis. The goal is to uncover how a large language model (LLM) “thinks” when it analyzes data and...
Read MoreIn this article, I discuss key considerations for using generative AI to analyse qualitative data in an ethical manner and I present an example. In Part 1 of this series, I outlined the ethical research criteria established by the Federal Ministry of Education, Science, and Research in Austria. For the context of data analysis, the following...
Read MoreDoes Generative AI Fulfill This Dream? By Dr. Susanne Friese Coding is one of the most established practices in qualitative research—yet also one of the most debated. For decades, it has been considered the backbone of rigorous qualitative analysis, allowing us to systematically organize, retrieve, and interpret large volumes of unstructured...
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