There is a particular kind of problem that only conference organisers understand: the gap. Someone drops out, a session runs short, the schedule you've been carefully building for weeks suddenly has a hole in it, and you're the one who has to fill it. That is, more or less, how I ended up running a qualitative research study in two
Read MoreRecently, I came across three pieces of information– one came in the form of a brochure where a company was advertising the fantastic new ways AI will transform marketing research. The second was a presentation of a new tool incorporating AI. The third was an interview in the Wall Street Journal with Prof. Gerd Gigerenzer, director of the...
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