In this article, I discuss key considerations for using generative AI to analyse qualitative data in an ethical manner and I present an example. In Part 1 of this series, I outlined the ethical research criteria established by the Federal Ministry of Education, Science, and Research in Austria. For the context of data analysis, the following...
Read More...when analysing qualitative data You may have come across chatbots like ChatGPT or Bard, which are known to sometimes generate imaginative responses, a phenomenon often referred to as "hallucination." This, for instance, occurs if the chatbot faces a prompt that is not well-represented in its training data. Despite being powered by complex...
Read MoreYou may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence that he actually said it. The essence of the quote is that true innovation goes beyond customer input. While customer input is generally important for product development,...
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