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The landscape of qualitative research has witnessed profound transformations, evolving from the days of notetaking to leveraging the sophisticated capabilities of generative AI. This journey reflects not just technological advancements but also multiple paradigm shifts in how researchers approach, analyze, and interpret qualitative
Read MoreAt a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a regular-sized sample for a qualitative study, but adding another four focus groups to validate the findings of the “in-depth” analysis of the...
Read MoreTo find out how AI can benefit the analysis of qualitative data, I did an experiment based on a text I coded using software that supports qualitative data analysis. This is a bit more advanced than using paper and pencil to code data. Then I also let AI do the work. The texts I am using for this experiment are comments on a parenting blog and an...
Read MoreToday, I found myself revisiting a paper I wrote in 2016 titled "Qualitative Data Analysis Software - The State of the Art." Although chatGPT wasn't yet on the horizon at that time, there were already tools available, leveraging machine learning, that promised to automate data analysis. In my paper, I employed Kahneman's framework of two modes...
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